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Do you get excited about Colour? We do!
We all see the world in colour. Even if you are colour blind, you are able to see a spectrum of colours far greater than a cat (whose eyes have mostly rods – which detect differences in light – rather...
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Food photos are a social phenomenon!
Unless you have spent the last couple of years living in a cave, I’m sure you will have noticed the craze across multiple social media platforms for sharing images of food. This is especially true in...
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Photos: the difference between a screen and a printer
Often what makes a good graphic design is the quality of the photography you use. Whether or not you have photos taken specifically for your business or use stock photography, it can transform a...
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The importance of good syntax
If you’ve ever read the book ‘Eats shoots and leaves: The Zero Tolerance Approach to Punctuation’, you’ll appreciate the need for putting commas in their correct places. You’ll understand the value of...
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Use Your Heart
You will hear us (that is, us here at ELK Marketing) talk about “a connection” or a “human connection” or an “emotional connection” frequently. What do we mean by this? To clarify, let’s look at a very...
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You ARE what you show
A logo is the visual representation of a company. Often your logo is the first thing a potential customer sees and is your first chance to make an impression: to convey a message about your company and...
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What have the Romans ever done for us?
We had a bit of a “what have the Romans ever done for us” moment in the telemarketing department the other day. We were doing a bit of script development (Polly says it is just role play, but script...
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What is a full service marketing agency?
The world of marketing is full of terminology, buzzwords and acronyms. One which you’ll no doubt come across is ‘full service marketing agency’. You may also come across the term ‘integrated marketing...
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Why employ a wordpress expert?
WordPress is one of the most powerful pieces of website software out there. It’s incredibly powerful and easy to use. So why would you need to employ a wordpress expert? If you want your website and...
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The wonderful world of Facebook advertising
Have you ever fancied trying a Facebook advertising campaign but not quite known where to start? Or did you even know you could advertise on Facebook at all? Well, I guess you did as you see lots of...
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4 Steps to Marketing a Training Business
The UK training industry is very fragmented. Whilst there are some larger training providers out there, there are also many more much smaller training companies using a handful of associates, as well...
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The accountant’s newsletter of doom
When is a good accountant’s newsletter a bad newsletter? A good accountant’s newsletter should be brilliantly informative for letting existing clients and prospects know about tax tips, forthcoming...
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Graphical challenges
Sometimes a client wants a graphical representation of what they do, a visual representation of one of their processes. This sometimes throws up two issues: how to make a complex process graphical...
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What makes for a well designed website?
If you asked ten different people to list the five most important elements of a well designed website, you’d probably get ten different answers. My five would be: It needs to take account of your...
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Advertising to the emotion
We recently did a series of small print adverts for a professional will writer. The challenges of this were: the adverts were very small, so copy needed to be kept to a minimum the adverts would appear...
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Who does your company associate with?
And what does it say about you and your brand? We’ve all heard the mantra that it’s not what you say but what you do that’s important. In the world of sponsorship and business partnerships, the people...
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It’s all about me, me, me…
Have you ever met somebody who doesn’t seem able to empathise with other people? They don’t ask questions about you, they just talk about themselves all the time. It’s exhausting, isn’t it? And have...
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5 surprising tricks to using video in Facebook advertising
Video repeatedly gets better engagement statistics in Facebook than text or photos – check out your own Insights on your Facebook business page to see if this is true for you. Facebook has been...
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Looking back to WWI
We’ve done a number of book covers in the past for Harry Clacy, a local author who has branched out in a number of different military topics after starting with his own army service memoirs. This is...
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Elearning system for Hyundai UK
We have many years experience of developing elearning system using Moodle open source elearning software. We’ve just completed Phase 1 of a system to help develop Hyundai UK’s managers in the...
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